Sachin Tendulkar Picks up Stake in Indian based IoT Company Smartron

By siliconindia | Wednesday, 23 March 2016, 07:11 Hrs

BENGALURU: Sachin Tendulkar has become a shareholder and brand ambassador of domestic original equipment manufacturer Smartron, reports indiatimes.com.

The Bengaluru based IoT firm is all set to launch its line of smart devices and Internet of Things (IoT) products for consumer as well as enterprise markets in the first quarter of 2016-17. The Master Blaster revealed that he has always had a fascination for technology and wanted to support brands that are designed and engineered in India by local entrepreneurs and engineers, which can competently rise in the global market.

Smartron is headed by founder and Chairman Mahesh Lingareddy. He is also the co-founder and CEO of Soft Machines Inc, a California based semiconductor company with operations in the US, India and Russia.

With R&D centres in Hyderabad and Bengaluru, Smartron is spearheading the IoT wave by innovating in the areas of smart, sensor, robotics, artificial intelligence, cloud and big data technologies to bring next generation smart devices, services and care, targeting consumer, enterprise, industrial and infrastructure markets. The company is funded by investors from the US, India and West Asia, among others.