Renault India Partners with CSC Grameen eStore to Reinforce its Presence in Rural Areas

Renault India partners with CSC Grameen eStore to reinforce its presence in rural areas. Presently, the automaker sells models such as the Kwid, Kiger, Triber, and Duster.

Renault India is the first four-wheeler automotive major to associate with CSC Grameen eStore. As part of this partnership, the automaker's product range would be listed on CSC Grameen eStore and would be available to its potential customers in hinterlands through aspirational VLEs (village level entrepreneurs).

Venkatram Mamillapalle, Country CEO and MD, Renault India Operations says, "We see tremendous potential in the rural markets and are aggressively pursuing with an innovative and comprehensive strategy to amplify and grow our presence in rural India. The digital transformation has brought about a revolutionary change in dissipating physical boundaries and hindrances, helping bring different rural and semi-urban markets onto a common platform. We curated the 'sons of the soil' strategy, wherein we recruited 500 educated youngsters from rural and small towns, trained them and put them as rural sales engineers to market Renault cars. This is yet another initiative to enhance our reach within the country and create a strong network in the rural market."

CSC Grameen eStore is an e-commerce initiative introduced by CSC (under the Ministry of Electronics and Information Technology) in order to encourage the rural people to order and obtain deliveries digitally.

Renault India has also stated that it would introduce a mechanism to assist the supply of its products to VLEs who would aid in listing the products on select CSC Grameen eStores. Furthermore, the VLEs would promote, generate enquiries, and ease sale to end customers in rural areas using the assistance of respective Renault authorised dealerships.

Dr.Dinesh Tyagi, CEO, CSC SPV states, "The idea for Grameen eStore exemplifies prime minister's call for Atmanirbhar Bharat by creating opportunities for rural youth and being vocal for local. Through this initiative, VLEs are playing a critical role in connecting producers and companies with the rural consumers right at their doorsteps. Partnering with Renault will allow the Grameen eStore to have first four-wheeler brand, while providing customers in rural areas easy access to its great products and services."

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