PepsiCo widens its partnership with CSC in 50 UP districts

PepsiCo India has extended its partnership with Common Service Centres (CSC) to list its food products on Grameen eStore platform and further spread it over 50 districts of Uttar Pradesh.

PepsiCo India's partnership with CSC is set to the Government of India's mission of building 'Atmanirbhar Bharat' by developing rural employment and making the digital inclusion of rural India a reality.

Dr Dinesh Kumar Tyagi, Chief Executive Officer, CSC, SPV says, “CSC has been working together in great synergies with PepsiCo India to create more opportunities for rural entrepreneurship. We need more such partnerships to bring alive the Government of India's mission of building an 'Atmanirbhar Bharat' and driving digital inclusion in rural and remote locations."

The association initiated last year with a pilot project in Uttar Pradesh that involves 264 Village Level Entrepreneurs (VLEs), that received a positive response. The company has not just expanded the programme but has also provided opportunities to existing VLEs to convert into District VLEs.

To make a smooth rural e-commerce, the District VLEs would ensure products' availability to VLEs. The orders can be placed by customers through the eStore that can either be picked up directly from VLE or delivered by the VLE at the doorstep ensuring zero contact.

Aditya Sinha, Senior Director and Head of Sales, PepsiCo India says, "CSC has been paramount in driving digital inclusion in rural and remote locations. The CSC Grameen e-store programme is a unique purpose vehicle that has encouraged and economically empowered rural entrepreneurs. We started our partnership with CSC Uttar Pradesh that has shown positive results and are delighted to take this partnership forward to three more states besides further expanding it in Uttar Pradesh."