NetApp Alters Unified Partner Program to Distinguish Partners for Success and Increased Profitability

NetApp, a global cloud-led, data-centric software firm has announced updates to its award-winning Unified Partner Program for fiscal year 2022 (FY’22). The latest improvements would provide partners with a more flexible, consistent and simplified experience - preparing them for the planned transition to a new tiring structure next year. The program is stretching the partner ecosystem, providing new financial incentives and accelerating profitability, and adding new solutions and Services Certified specializations.

John Woodall, vice president, engineering GDT “It’s an exciting time to be a NetApp partner. The new updates to the Unified Partner Program will make it easier to do business with NetApp. Together, by offering a simpler experience, more flexibility and clear areas for our joint investment, these changes will enable us to further differentiate based on our expertise and contributions. More importantly, it serves as a clear roadmap for our alignment with NetApp and the emerging roles of an OEM and their Partner community.”

Enhancements to the NetApp Unified Partner Program for FY’22, available immediately, include:

Expanding Partner Ecosystem – The program would now contain specialist partners who sell, consume or influence the NetApp portfolio – increasing relevance to more partner types.

Simplified Incentives – Incentives are efficient to align with key initiatives, and focus areas including customer acquisition, FlexPod, consumption, cloud and more. These incentives tied to new specializations become more predictable along the sales lifecycle.

New Partner Rewards – Individual participants who opt in will be rewarded for actions that drive deal closure as part of strategic programs — such as setting meetings and registering deals.

New Solution Specializations - An opportunity to recognize and reward partners’ unique skillsets and go-to-market models, new solution specializations will be available for Cloud Preferred, FlexPod, SAP, AI/ML, Data Protection, Data Security, Hosting Service Provider, Infrastructure, and Spot by NetApp Preferred.

New Services Certified Specializations – The transformation of Services Certified Specializations include: Integration Services Certified, Lifecycle Services Certified, and NetApp Keystone Services Certified, ensuring alignment with customer needs across the hybrid cloud lifecycle.

Partner Connect 2.0 - The NetApp partner locator is being reshaped for a better user experience to aid customers find the most specialized partners to meet their needs.

Chris Lamborn, Head of Global Partner GTM & Programs, NetApp says, “We are transforming our Unified Partner Program and evolving its structure to make doing business with NetApp simpler and more profitable for our partners than ever before. The latest updates are just the start of a multi-phase strategy to incentivize and reward our partners for their solution expertise, while delivering greater value to their customers.”

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