Jubilant FoodWorks Signs MoU with Coca-Cola for Beverage Procurement

Jubilant FoodWorks Ltd, the firm behind Domino's and Popeyes in India and neighboring nations, announced Thursday that it has signed a Memorandum of Understanding(MoU) with The Coca-Cola Company to source sparkling beverages from Coca-Cola's licensed bottlers.

Earlier, in 2018, PepsiCo has been appointed as the beverage partner for Domino's Pizza for India. As per this deal, a set of carbonated beverages by PepsiCo such as Pepsi, Mountain Dew, 7Up, and Mirinda plus Lipton Ice Tea is being served in Domino's retail stores all over India.

 A master agreement will be executed between the two parties on 1 April 2025 based on the principal terms and conditions mentioned in the MoU, JFL added.

"Jubilant FoodWorks Limited has entered into a Memorandum of Understanding (MoU) with Coca-Cola India Private Limited, containing the principal terms and conditions for purchase of a portfolio of sparkling beverage products and certain other products from The Coca-Cola Company authorized bottlers, and for conducting marketing activities (which will be undertaken in the usual/ordinary course) for the said products as defined in the MoU", Jubilant Foodworks said in an exchange filing.

"After execution of the master agreement, The Coca-Cola Company authorized bottlers will become suppliers of sparkling beverages and other products as set out in the MoU to JFL. The arrangement will help JFL enhance its consumer offerings", it added.

The move follows Jubilant Bhartia Group's investment in Hindustan Coca-Cola Holdings Pvt. Ltd., the parent company of the largest Coca-Cola bottler in India, through its entity Jubilant Beverages Ltd. earlier this month.

As part of the deal, Coca-Cola sold a 40% stake in bottling arm Hindustan Coca-Cola Beverages Pvt Ltd (HCCBL) to Jubilant Bhartia Group.

Coca-Cola Company sells Coca Cola, Thums Up, Sprite, Minute Maid, Maaza, SmartWater, Kinley, Limca, and Fanta.

Jubilant FoodWorks operates a portfolio of fast-food restaurants in India and neighbouring markets.

Its network comprises 3,130 stores across six markets namely India, Turkey, Bangladesh, Sri Lanka, Azerbaijan and Georgia. In India, it operates a total of 2,199 stores as of 30 September.

The group has a portfolio of quick-service restaurants with franchise rights for three global brands namely Domino’s, Popeyes and Dunkin’ Donuts. It also operates Hong’s Kitchen in India and a cafe brand COFFY in Turkey.