JLL India, Zapkey join hands to ease transactions in resale housing market
Zapkey and JLL India collaborate to simplify the transactions in resale housing market. Apart from issues related to price discovery and quality of product accessible, legal issues such as clear title deeds and documentation can be a big deterrent. This partnership goal is to ease the marketing of a resale apartment by using Zapkeys data platform and proptech tools such as Matterport, which creates a 3D digital twin of the apartment for buyers, making it simple for them to virtually tour the property.
Real estate consultant JLL India has stated that it has associated with prop-tech startup Zapkey to ease transactions of residential properties available in the secondary (resale) market.
Siva Krishnan, Managing Director, Residential, India, JLL says, ''The collaboration between JLL and Zapkey will be both offline and online. While Zapkey will list resale homes on their portal, the eventual offline transaction will be managed end-to-end by JLL's experienced advisors.''
Zapkey is a technology and data-backed platform for transacting secondary homes. It is a subsidiary of Propstack, a real estate data, analytics, and workflow solutions platform. JLL India, which is part of US-based JLL, aims to reach out to customers struggling to make a buy-side or a sell-side transaction in the rather unorganized secondary housing market. The service is likely to commence from Mumbai and later in cities like Pune and Bengaluru.
Raja Seetharaman, co-founder Zapkey says, ''Both JLL and Zapkey are client-facing real estate companies; however, the characteristic each holds fits like a puzzle. We believe that the combination of Zapkey's tech and data platform with JLL can redefine the secondary residential market in India.''
The secondary residential market holds huge potential in India, he said, adding that the entry of large organized players like JLL would make it easier for buyers and sellers to confidently and efficiently execute transactions.
It further states, ''Apart from difficulties related to price discovery and quality of product offered, legal issues like clear title deeds and documentation can be a big deterrent.”
This partnership aims at firstly simplifying the marketing of a resale apartment by using Zapkey's data platform and proptech tools like Matterport, which creates a 3D digital twin of the apartment for buyers, making it easier for them to virtually tour the property. It also provides measurement features, a detailed home inspection report with all the quality checks, and the scope of improvements mentioned in simple understandable terms.
Recently, JLL has has announced the launch of its residential portal that allows prospective homebuyers to choose from an set of residential projects that have been pre-screened by its professionals.
