INS Urges Google to Compensate for the Published Content & Ad Revenue

The Indian Newspapers Society has asked the global informative search engine, Google to compensate the Indian newspapers accordingly for using the contents published in the newspapers, as well as to pay its advertising revenues

In a letter to Google India’s Country Manager Sanjay Gupta, the Indian Newspaper Society President L. Adimoolam has demanded that Google should pay a compensation for the contents used from the newspapers which employ thousands of journalists on the ground, at considerable expense, for gathering and accurate information. As the content which is generated and published by newspapers at a considerable expense is proprietary, the Society has observed that it is this credible content that has given Google authenticity in India ever since its inception.

Hinting that the Publishers have been allowing complete access to "quality journalism with credible news, current affairs, analysis, data and entertainment", INS states that there is a huge difference between the editorial content from quality publications and fake news or rumours spreading on other information platforms.       

The Society has also noted that, over the past year, publishers all over the world have been raising the issue of fair payment for content and of proper sharing of advertising revenue with Google. Thus, INS noted that Google has recently accepted to pay a better compensation and pay publishers in France, the European Union and notably in Australia.        

It is a well known fact that the advertising has been the financial backbone of the news industry. However, newspaper publishers are seeing their share of the advertising flinching in the digital space, even as Google is taking a "giant share of advertising spends", leaving publishers with a very little share.        

Publishers are also undergoing a very opaque advertising system, as they are unable to get details of Google's advertising value chain. The Society has urged that Google should raise the publisher share of advertising revenue to 85 percent, and also guarantee enhanced transparency in the revenue reports offered to publishers by Google.       

Highlighting that the Society has been engaged in debate with Google on these crucial issues, the letter reiterates saying "Indian print media is the most credible source of news and information in the country, and newspapers play a vital role in nation-building. However, the pandemic and the current digital business model have been unfair to publishers, making it unviable for the Print media industry. We invest heavily on Journalism, the core of our news operations, because newspapers play a vital role in society."

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