India's $1 Billion Cloud Communications Market has a new Player, Airtel enters with Airtel IQ


India's $1 Billion Cloud Communications Market has a new Player, Airtel enters with Airtel IQ

Bharti Airtel marked its entry into India’s billion dollar cloud communications market with its Airtel IQ, a cloud-based omni-channel communications platform. The newly launched platform will enable brands to deepen engagement with customers through timely and secure communication, which is encrypted while the mobile/telephone numbers are masked.

Airtel IQ will eliminate the need for multiple communication platforms for different channels of an organization. With a little coding, businesses can embed communication services such as Voice, SMS, IVR, in their applications and digital properties across desktop and mobile, all through a unified platform. Fully developed by Airtel’s in-house engineering teams, Airtel IQ highlights the company’s growing digital prowess to deliver world-class solutions. This robust, secure, cost-effective and intuitive platform natively integrates into telco grade infrastructure and architected by top digital talent.

Adarsh Nair, Chief Product Officer, Bharti Airtel, says, “At Airtel, we are obsessed with solving customer problems and Airtel IQ is first amongst several game changing products that we will be bringing to the market. Businesses are increasingly looking to cloud-based digital platforms to engage with consumers and Airtel IQ is built to raise the bar when it comes to brands delighting consumers. So, the next time you enjoy shopping online, ordering food from your favourite restaurant or hailing a ride, remember there’s a bit of Airtel IQ in there making it happen seamlessly and safely.”