Indian Mobile Phone Sales Drop For First Time In 20 Years: Study

"Though there is an Internet revolution in India and brands do need to focus on building their online base, it only works well for new brands (for example, Xiaomi) willing to enter the Indian market," said Kawoosa.

"Established brands, such as Micromax and Samsung, should focus on their existing legacy. The differentiating strength of these brands lies in their distribution network, built and invested in over the years across India, which they should leverage to increase sales."

Overall, the industry will get used to changes (such as the increase in excise duty) and pick up again, he said.

The year 2014 saw the entry of many new players in the mobile market, especially Chinese firms. With an 18.5 percent market share, Samsung continues to occupy the top spot, followed by India's Micromax with 12.1 percent and Microsoft with 9.6 percent.

Within the smartphone segment, Samsung has an even bigger lead, a market share of 27.9 percent, followed by Micromax with 16.2 percent and Intex, an Indian brand, with 9.2 percent.

READ MORE: Jet Airways Misled On Reason For Delay, Claims Flyer and India Holds Parleys On Foreign Equity In e-Commerce