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iClick Interactive Delivers a Staggering Increase in Business Growth for Palazzo Versace Hotel Dubai
iClick Integrative Asia Group (NASDAQ: ICLK), China’s largest independent online marketing technology platform announces that it has achieved a staggering increase of 300 percent year-on-year business growth for Palazzo Versace Hotel Dubai, which also translates to an 8,800 percent increase to the company’s website. iClick Interactive has managed to deliver these remarkable numbers using its proprietary ‘iAudience’ intelligence platform which has decades of nurtured trade connections through China’s most popular digital plaforms.
iAudience is supported by knowledgeable global and local teams which helps Palazzo Versace capture the attention of a bigger chunk of Chinese travelers who travel to Dubai with a taste for luxury fashion branded hotels. The intelligence platforms understands the key behavior, profiles, dynamics, and also how these travellers access information and compiles a database for Palazzo Versace to reach them successfully. With over 750 plus million internet users in China, 2.4 million Chinese websites, 105,000 mobile apps and unrivaled partnerships with Tencent, Baidu, Ctrip and others help iClickeffectively deliver their digital marketing campaigns.
Speaking of the success story, Yan Lee, Chief Product Officer and Head of International, iClick, had the following words to say, "iClick's in-depth understanding of Chinese travelers combined with our unrivaled technological ability and strength in executing digital campaigns ensured Palazzo Versace's marketing messages were delivered by the most effective omnichannel strategy." He added, "It was a pleasure to partner with Palazzo Versace and rewarding to see that through our support they were able to increase their brand awareness and grow their business in a market that is quite often a challenge for Western brands to penetrate successfully."
iClick had raised $60 million in just one round of funding in 2014 and currently generates an annual revenue of over $125 million. With more than 450 employees operating in nine locations across the world, iClick has 98 percent user reach china and has grown leaps and bounds for a company which was founded in 2009.
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