HUL Ropes in Kedar Lele as its Executive Director, Customer Development

Indian conglomerate major, Hindustan Unilever (HUL) announces the appointment of Kedar Lele, presently CMD of Unilever Bangladesh, to the HUL management committee as executive director, customer development (CD) effective from July 1, 2021. Kedar would take over from Srinandan Sundaram who is likely to move into his new role as executive director, foods & refreshment.

The transition to its managing committee comes with the announcement of its foods and refreshments leader, Sudhir Sitapati stepping down to join Godrej Consumer Products as managing director and CEO.A statement by HUL, said, Kedar, who joined HUL in 2004, has over the last 17 years demonstrated a strong performance track record across customer development, marketing and general management. Being Chairman of Unilever Bangladesh, Kedar has further strengthened CD execution and transformed the company’s end-to-end supply chain. He also helmed the transition of the GSK business into Unilever Consumer Care in Bangladesh.

Before to his Bangladesh stint, Kedar held the responsibility for leading the e-commerce and modern trade business.

Sanjiv Mehta, CMD, HUL says, “I am delighted to welcome Kedar to the HUL Management Committee. Under his leadership, the Bangladesh business made great all-round progress – be it in CD coverage expansion, transformation of our Supply Chain or setting up sustainable models for market development. I would especially like to laud Kedar’s efforts towards developing talent and improving diversity in the Bangladesh business. I am certain that Kedar will take the HUL Customer Development function to the next level of performance.”