Hisense Collaborates with Reliance resQ to Boost Service Standards

Hisense, a prominent player in the consumer electronics and appliances sector, has partnered with Reliance resQ, the service arm of Reliance Retail, to enhance after-sales service standards across India. This collaboration aims to improve the after-sales service experience by offering faster installations, quicker repairs, and broader service coverage.

By leveraging Reliance resQ's vast network of service centers and advanced technological resources, Hisense seeks to boost the efficiency, transparency, and reliability of its after-sales services.

“Our customers are at the core of everything we do. Partnering with Reliance resQ allows us to merge innovation with operational excellence, setting a new benchmark for after-sales service in India. Together, we are building a service ecosystem that prioritises speed, transparency, and customer satisfaction, reinforcing trust in the Hisense brand”, stated Pankaj Rana, CEO of Hisense India.

Under this partnership, Hisense will be able to leverage Reliance resQ’s expertise in the after-sales service domain. As per the official statement, product installations will now be completed by expert resQ engineers with a quick turnaround time. Product repairs will also see a significant reduction in downtime.

Hisense will leverage resQ’s network of over 27 dedicated spare parts hubs across the country, ensuring critical components are readily available as required. Reliance resQ’s network spanning across 19,000+ pin codes aims to ensure that customers in remote regions receive consistent support.

Looking ahead, Hisense plans to launch the Hisense Care Hub in alliance with Reliance resQ in 2025, a premium service platform designed to deliver personalised support and elevate after-sales experiences. Hisense is in an expansion mode in India through strategic collaborations as well as investments in local production facilities.