Flipkart to Witness 30 Percent Order Growth by June

• Flipkart targets 30 percent order growth by June 2025, driven by strong performance in fashion and rapid expansion in quick commerce.
• The company is adding two dark stores daily, aiming for 800 by year-end to strengthen its hyperlocal presence.
• This strategy highlights Flipkart’s focus on customer acquisition, fast delivery, and market leadership in a competitive e-commerce landscape.

Flipkart, the leading e-commerce platform in India is striving for a bold 30 percent growth in orders by June 2025, following a solid performance in May that saw a 20-25 percent increase in orders, as stated by CEO Kalyan Krishnamurthy. During a recent town hall at Flipkart, Krishnamurthy credited the surge in orders and customer growth mainly to the company’s fashion segment, which includes both its own products and those available on Myntra, its fashion and lifestyle subsidiary. He emphasized that the fashion category is responsible for nearly 40 percent of Flipkart’s new customer additions, making it the most important growth factor for the current quarter.

Flipkart's aggressive growth is not confined to online sales alone. The firm is also expanding its quick commerce initiatives through its hyperlocal delivery service, Flipkart Minutes. Krishnamurthy mentioned that the company is adding two new dark stores each day, with a strategic target of reaching 800 dark stores by the conclusion of 2025. This rapid growth highlights Flipkart’s goal to establish a strong presence in India’s rapidly expanding hyperlocal market, where speed and convenience are becoming crucial competitive factors.

The dark store model involves warehouses situated near customer areas, enabling quicker delivery of daily essentials, groceries, and lifestyle products, posing direct competition to other players in the quick commerce sector such as Zepto, Blinkit, and Swiggy Instamart. Krishnamurthy’s remarks come at a time when Flipkart is maneuvering through a highly competitive environment, balancing growth in core areas like fashion and electronics while diversifying into new segments like hyperlocal and quick commerce. 

The ongoing increase in online shoppers, particularly from tier 2 and tier 3 cities, presents a significant growth opportunity that Flipkart intends to seize through category diversification and innovations in logistics. With a focused approach on customer acquisition, category dominance, and rapid delivery, Flipkart’s recent strategies demonstrate a determined effort to reinforce its leadership in India’s evolving e-commerce landscape.