Facebook Unveils New Messaging Biz Tools for Brands

Facebook Inc introduces new ways for businesses to discover and chat with potential customers on its apps, the social media major states, as it seeks to evolve as an online shopping destination.

Karandeep Anand, vice president of business products, Facebook says, the new features would help Facebook, already a leader in digital advertising, offer personalized shopping experiences to its users.

Businesses would now be able to add a button on their Instagram profiles to let people send a WhatsApp message to the company with one click. Integrating WhatsApp is particularly important for customers in countries such as India and Brazil, where the Facebook-owned messaging app is widely used, says Anand.

Facebook has announced that it would begin testing the ability for brands to send emails through Facebook Business Suite, a feature that lets businesses manage their presence across the social media site’s apps, in order to ease the process of how companies reach customers.

It will also test new work accounts to let employees manage business pages without needing to log in with their personal accounts. The new business tools come a day after WhatsApp began testing a new feature in São Paulo, Brazil, to let users find shops and services through a directory in the app for the first time, part of an effort to bolster e-commerce on the service.

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