Embassy Group Invests in Pi Labs Fund 3

One of country’s largest real estate conglomerates, Embassy Group associates with Pi Labs, proptech investor. The firm has collaborated as a limited partner (LP) in its current Fund 3.
 
The investment is expected to support Embassy Group’s commitment to the transformation of the real estate sector through innovative technology, attracting on synergies from Pi Labs proptech ecosystem. 
 
Faisal Butt, CEO & Founder at Pi Labs, says, “Proptech is a truly global category, it’s increased growth and adoption makes it one of the most exciting and transformative areas for investment and innovation. We have made investments in over 10 countries across three continents, and this strategic partnership will allow us to draw on synergies with Embassy Group and its leadership in Asia to support our increasingly global strategy.”

He further adds, “By welcoming Embassy Group to our ecosystem, we are able to deploy and trial technologies across their diverse properties in Asia, taking high growth startups mainstream, and continuing to elevate the category around the world. As proptech continues to thrive across innovation hubs globally, we will continue to identify active partnerships, such this one with Embassy Group, to help our portfolio companies scale into international markets.” 

Pi Labs’ position as a leading proptech investor will enable Embassy Group to access its innovations, research, and cutting-edge ideas in built environment technology. This will enable the Group to trial, pilot, and deploy newer technologies across its pan-India portfolio of properties. Embassy Group will also receive priority access to innovative startups in Pi Labs’ network, including those emerging from its accelerator. As an LP, Embassy Group will be able to shape proprietary research and co-invest alongside Pi Labs for select opportunities.

Embassy Group has a keen in the real estate sector that include business parks, commercial real estate, industrial parks, and hospitality. It accommodates to a wide swathe of client organisations and diverse industries whose demands and expectations also vary widely.
 
Aditya Virwani, Chief Operating Officer of the Embassy Group says, “The past year has accelerated digital transformation across sectors. In the real estate category, we have a generational opportunity to transform how people live, work, and interact, using technology. Our investment in Pi Labs is forward-looking, with the intention of identifying and experimenting with innovations from visionary startups to deploy in our properties, accelerate our consultative capabilities with customers, and augment Embassy Group’s legacy strengths to prepare for the next two decades.”

Pi Labs appeals a global base of LPs, from North America, Europe, Middle East, APAC, and Asia. Pi Labs’ current strategic associates who has invested into Fund 3 include -  FTSE-listed Great Portland Estates PLC, FTSE-listed Assura PLC, PATRIZIA AG, among the top 10 real estate investment managers in Europe, and pan-European real estate fund manager Revcap.

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