Edtech Camp K12 secures $12 mn in Series A led by Matrix & Elevation Capital

Camp K12, an edtech startup, has grabbed $12 million as a part of its Series A funding round co-led by Matrix Partners India and Elevation Capital.

The company says that it would use the funds to foray into two new geographies and intensify its reach in existing ones by introducing group class learning format. The proceeds from the current fundraise would also be used to hyperscale its operations, and for appointing leaders across functions of marketing, engineering and product team.

Students get the option to learn one-on-one with private teachers or in small groups with friends in Camp K12’s gamified online environments.

Anshul Bhagi, co-founder, Camp K12 says, “We have laid the foundations for a global online school, and we’re ready to scale. My view is that an enduring institution in a crowded market of online schools will not be built through sales and marketing excellence alone, but through differentiated acquisition, engagement, and retention of customers. I believe in the power of community, and in network effects. We have a bold roadmap for social multiplayer experiences for our kids, in class and outside of class."

Camp K12’s US business has grown two-fold month-on-month, while its Middle East business tripled, over the course of the last three months. Furthermore, 75 percent of Camp K12’s enrolments in these geographies come from organic acquisition channels, states the firm.

In both these international geographies, Camp K12 offers its in-house 3D coding platform called “HatchXR".

Mukul Arora, partner, Elevation Capital says, “We are convinced that there is a massive global market for 21st century skills for kids. We believe that success in this global arena will require a different go-to-market playbook and product than what we’ve seen in the past. Camp K12, with its social, multiplayer online learning platform, has stood out from Day 1 as an innovator in this space. We have seen Camp K12 successfully using technology to own quality and end-to-end experience, and to evolve a new pedagogy for online learning."

Earlier in April, this year, India’s most valuable startup Byju’s also announced its one-on-one tutoring platform, Byju’s Future School for international markets. It was looking to offer personalized learning in mathematics, science, coding, music, and fine arts for kindergarten to eighth grade (K-8) students. It’s ‘Future School’ offering is focused towards geographies of Latin America and South-East Asia.

Vikram Vaidyanathan, managing director, Matrix India comments, "Over the last 12 months, Camp K12 has specialized in coding for the K-12 category; they have now further expanded into English with a differentiated curriculum that empowers every child to publish a novel. We're excited for the next leg of growth as we co-invest with Elevation Capital in this round."