BANGALORE: In the recent years e-commerce has grown widely in the country and in 2015 it has reached $8bn from $5bn. With the exciting offers and competitive sales the e-commerce portals have managed influence our day today lives. There has been a rise of numerous e-commerce startups in the past year and they have set the trend of even buying vegetables and fruits online. 2016 also seems to have bright aspects for e-commerce giants like Flipkart and Snapdeal, reports Shelley Singh Economic Times.
As per the analysis the e-commerce market will grow even higher but the companies will be changing their marketing strategies in to profitable growth. Till days we have seen the companies attracting the customers by throwing eyes whooping offers but in the coming years this might reduce and they will be focusing more on the benefit factor. Cash on Delivery (CoD), a preferred mode of payment for many customers, will decline as more and more people familiarize themselves with using payment wallets to shop and pay bills.
Vijay Shekhar Sharma, founder, PayTm believes, "Will replace the neighborhood store. There’ll be more fusion between online and offline services. You won't need to step out to shop and Self-logistics will be an option," Whereas Sandeep Aggarwal, founder, Shopclues, says the ecosystem is healthier and is maturing. "There will be higher adoption of m-commerce and mobile wallets. A bigger user base will just be the cue for companies to reduce discounts and focus on profitable growth. Building scale won't be a challenge for the large players,"
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