Digitas India appoints Rishi Sen as SVP & business head
By siliconindia | Tuesday, 16 May 2023, 10:15:10 AM IST
Digitas India hired Rishi Sen as senior vice president and business head – west. In his new position, Sen will be responsible for overseeing the agency's company operations in the western part of India. He will also lead the company's growth strategy, drive fresh company acquisitions, and ensure the delivery of excellent services to clients.
Prior to joining Digitas India, Sen was a managing partner at Jack in the Box Worldwide, where he ran business and overall agency operations out of Mumbai working with client partners across continents.
With over 14 years of experience in marketing and advertising, Sen brings a wealth of knowledge and expertise to his new role. His expertise lies in developing new-age marketing solutions to deliver creative solutions to complex problems. His experience spans various sectors including beauty and personal care, passenger and commercial auto, e-commerce, consumer durables, fashion and lifestyle, food and beverage, healthcare and technology having worked with over 200 brands. Some of the brands he has worked with include ITC, HUL, MARS Petcare, Amazon, Nykaa, Tata Motors, Bluestar, Lakme Fashion Week, and more.
Sonia Khurana, chief operating officer, of Digitas India said, "We are delighted to have Rishi join us. Of course, he comes with extensive experience and expertise but more than that, it's his hunger to do great work for clients, and his ability to push boundaries that makes him a great addition to our team. I'm looking forward to what we can build and deliver together."
Sen said, "At Digitas, the range of projects in customer experience and marketing transformation that brings together disparate disciplines of communication, design, data, technology and media is my biggest opportunity. Having both depth and breadth is a necessity now and that excites me."
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