BOULT with Dikazo Solutions strengthens retail presence in Andhra Pradesh

BOULT advances its strategic retail expansion in India through a partnership with Dikazo Solutions Private Limited, the appointed distributor for the Andhra Pradesh and Telangana regions. This initiative aligns with BOULT's broader objective to expand its retail reach throughout the country, leveraging its established presence in international markets such as the United States, United Kingdom and more recently Nepal. With a network of over 5000 stores comprising exclusive outlets and franchises, BOULT aims to make advanced wearable technology more accessible, employing an omnichannel strategy to engage consumers in India and worldwide.

Varun Gupta, Co-Founder, BOULT said, "We are excited to announce our expansion into Andhra Pradesh and Telangana through our partnership with Dikazo Solutions Private Ltd. As we continue to strive to enhance our omni-channel presence, this move represents our ongoing efforts to expand our retail footprint across India, in addition to our existing presence in the global markets. This collaboration underscores our joint commitment to delivering cutting-edge wearable technology to the dynamic market of Southern India. Dikazo Solutions' extensive reach and dedication perfectly align with our vision of democratizing access to advanced technology for all".

"Our objective for 2024 is to make sure that BOULT products reach each corner of the country in sync with our international retail expansion plans. Our e-commerce prowess supported by retail penetration has added a significant boost to our reach since 2023. By the end of CY 2023 we are aiming for a market share of 15 percent in the first quarter within India. I believe that having Dikazo with us is going to significantly help drive this objective", added Shantanu Singh, the Head of Offline Sales and Distribution, BOULT

Mohammed Iqbal, Business Director at Dikazo said, "This partnership aligns perfectly with our vision at Dikazo to make significant strides in expanding market presence. We are excited to work closely with BOULT to ensure that their innovative wearable technology reaches every corner of Andhra Pradesh and Telangana. We look forward to a successful collaboration that brings BOULT's exceptional products closer to our customers, enabling them to experience the latest in wearable technology".

BOULT has reached notable achievements, claiming the second position in market share within the audio industry and ranking fourth in the Indian smartwatch sector in less than eight months. The brand's online performance is highlighted by remarkable sales figures and exceeding 2 million 4+ star ratings on prominent e-commerce platforms. Teaming up with Dikazo Solutions is a strategic step to cement BOULT's status as one of India's rapidly expanding wearable brands and broaden its presence in various markets.