Apple Sees Record Growth in India as iPhone Shipments Surge
- Apple achieved double-digit revenue growth in India, with the iPhone 16 becoming the top-shipped model.
- 71% of iPhones shipped to the U.S. in Q2 were made in India, up from 31% last year.
- Apple plans to open new retail stores in India and UAE later this year as part of its channel expansion strategy.
Apple has announced record-breaking June quarter revenues across more than two dozen countries and regions, with India emerging as a standout performer. CEO Tim Cook, during the company's earnings call, highlighted double-digit growth in iPhone, Mac, and Services as key drivers of the results.
“We saw an acceleration of growth around the world in the vast majority of markets we track. We saw iPhone growth in every geographic segment and double-digit growth in emerging markets including India, the Middle East, South Asia, and Brazil”, said Cook.
Mac revenues saw a significant 15 percent year-over-year increase, while Apple’s Services segment achieved another all-time revenue record, growing 13 percent globally with notable gains in both developed and emerging markets.
India played a central role in Apple’s performance this quarter. According to Counterpoint Research Director Tarun Pathak, Apple achieved another record-breaking revenue quarter in the country, with the iPhone capturing 7 percent of volume and 23 percent of revenue share. The iPhone 16 emerged as the top-shipped model in the region, further accelerating the brand's momentum.
One of the quarter’s most significant developments was the shift in iPhone manufacturing. Cook revealed that the majority of iPhones sold in the U.S. now list India as their country of origin. Counterpoint data showed that India’s contribution to U.S. iPhone shipments surged to 71 percent in Q2, up from 31 percent in the same period last year.
In line with its expanding India strategy, Apple recently launched its online store in Saudi Arabia and confirmed plans to open new physical stores in India and the UAE later this year. “We couldn’t be more excited”, said Cook, signaling India’s growing importance in Apple’s global ecosystem.
Despite the robust performance, Apple is grappling with rising tariff-related costs. Cook noted that the company incurred approximately $800 million in tariff costs in the June quarter and projects about $1.1 billion for the September quarter, assuming no changes to current global tariff policies. However, he cautioned that these estimates are subject to change.
Looking ahead, Apple plans to deepen its presence in India through ongoing retail and manufacturing investments, positioning the country as a critical growth and supply chain hub.
