Amazon India launches MSF for Seller from Tier-2 Cities

E-commerce giant Amazon India has introduced Multi-Seller Flex (MSF), a 2000 sq ft storage site. This storage sites are exclusively for its sellers in small cities and towns, who are in need of support in storing their inventory and processing customer orders. These MSF storage centres are very smaller compared to Amazon’s massive fulfilment centres (FC), and it would be operated by authorised third-party service providers. And the regular FCs would be operated by Amazon.

Through this program, Amazon associates with local entrepreneurs to provide inventory storage to sellers which they could utilise to process their customer orders while the e-commerce major would assist in shipping and logistics for seller shipments. Currently, close to 50 percent of Amazon India’s sellers are from non-metros. The MSF program has been in pilot mode for the past 18 months and has been officially launched today.

Srikant Sreeram, director, Seller Flex, Amazon India says, “With a higher number of sellers joining ecommerce from Tier-2 and below cities, we are partnering with third-party service providers who can benefit from the revenues they earn for owning and operating Multi-Seller Flex sites, to enable the former to access Amazon Prime benefits to sell to customers across the country. The launch of MSF will also reduce the time to launch sellers’ products on the marketplace significantly and will also help in eliminating significant operational costs. These benefits can help support and drive the digitization of SMBs that seek to access and service a wide customer base through the online marketplace."

This storage would enable the sellers to engage with the service providers to send their products to the nearest MSF site and make them available to customers across pincodes. Thousands of sellers from about 100 smaller towns such as Kottayam, Panipat, Nellore, Valsad, Hisar and more are already using MSF.

Shruti K Prince, proprietor, Raintech Online Store says, “The Multi-Seller Flex program has allowed us to secure a Prime badge for our products. This program has resulted in faster deliveries to customers - which in turn has increased the number of orders we receive. Having an MSF site in Kottayam has limited operational costs associated with transporting and warehousing, enabling us to earn higher profits. In addition, having Amazon’s world-class logistics and support network to manage deliveries has allowed us to focus on product innovation, while our other business processes run seamlessly."

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