ABFRL Collaborates with CAIF to Launch Innovation Challenge to Bring Alternatives to Plastic Packaging

Aditya Birla Fashion and Retail (ABRFL), one of the leaders in the fashion retail industry has launched an Open Innovation Challenge with Circular Apparel Innovation Factory (CAIF) to lead a change in packaging and find innovative alternatives to plastics. It focuses on the need for the change towards circular business practices and showcasing the industry’s most forward-thinking efforts towards circular fashion startups.

Commenting on this, Ashish Dikshit, MD, ABFRL, says, “At ABFRL, we aim to use 100 percent sustainable packaging material by eliminating any type of pollutant. Going forward, we will be exploring innovative packaging solutions to reduce our carbon footprint. We are pleased to partner with CAIF for this initiative. We endeavor to lead industry practices around sustainability and platforms such as these enable us to bring forth ideas and innovations that accelerate the adoption of sustainable fashion”.

Led by Aditya Birla Fashion and Retail and the DOEN Foundation, Circular Apparel Innovation Factory is an industry-led initiative that works with a vision to make India’s textile and apparel industry circular with capabilities and ecosystem for the transition. CAIF addresses the discovery gap and makes the industry members identify opportunities for change and possible partners for collaboration to make circular business practices a reality.

“In 2013, ABFRL began a unique Sustainability Program called ‘ReEarth’ which addresses the most significant economic, environmental and social issues that humanity faces today, and since then we have done pioneering work sustainably and circularly. This initiative is another step forward in that journey. We are delighted to partner with CAIF and are certain that innovators and startups present here will be able to leverage this opportunity to come up with eco-friendly alternatives to plastic”, states, Dr. Naresh Tyagi, Chief Sustainability Officer, ABFRL.