BANGALORE: China’s biggie, Xiomi is making its way to the U.S. with groovy yet cheap and cheerful products.
Xiaomi revealed its plans to assess the U.S. market by launching their affordable earphones, power-banks and fitness banks through e-commerce. This is a small start though as the company has no plans of bringing in their smart handsets, reports Financial Express.
Xiaomi also mentioned about cracking a partnership in Brazil to cut down costs on import as its sales in the first six months of the year.
China’s fastest-selling mobile brand is making a mark globally and has decided to stick to the platform of e-commerce which has brought impressive sales in five years. The upsurge in the number of Xiomi followers has placed Xiaomi and Apple as co-equals.
However, the Xiaomi couldn’t beat Apple at the obsession of keeping the future endeavors as a hush-hush. On the contrary, Xiaomi chose to unveil news to its customers on public forums.
“We don’t have customers or users. They prefer to be addressed (as) fans,” said Hugo Barra, Vice President of International at Xiaomi. Xiaomi made its first appearance in U.S. with co-founder Bin Lin and Hugo Barra at a press meet.
Barra also mention that this venture of launching a U.S. website is “experimental” that would eventually aid the company with its profile across the globe.
Xiaomi, after stirring up the markets in China, India and few more countries, is looking forward to deliver a stiff competition to Apple and Samsung with it smooth technology starring in attractive smart phones at unbelievable prices.
The company also unveiled the intentions of aiming at consumers in U.S. to build a forum similar to the community set up by Chinese followers. However, the company is apprehensive if their sleek and cheap model would be accepted in U.S. market with the same status.
Accusations were made about Xiaomi copying Apple’s designs. In a reply to these accusations, Lin stated that the issue holds no significance for the company.
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