What Swiggy & Fitternity's Partnership Brings to the Customers?

By siliconindia  |  Monday, 02 March 2020, 11:20:14 AM IST

What Swiggy & Fitternity's Partnership Brings to the Customers?

Online Fitness discovery platform, Fitternity and food delivery platform, Swiggy collaborate to encourage customers to embrace a healthy lifestyle. In this strategic month-long collaboration, Swiggy customers who order for 249 or more could obtain Fitternity's OnePass that would be valid for seven days. Fitternity's OnePass membership is a cost-effective, and flexible way of availing fitness services across several gyms and fitness centres in various cities of India.

"In an individual's fitness journey, nutrition is often the most important factor along with regular exercise. Just as there are multiple meal options available on Swiggy, there are myriad different forms of fitness solutions waiting to be tried out on Fitternity. It's often tough to make healthy decisions when it comes to diet but we hope that with this association, consumers will be able to better meet their fitness target," says Neha Motwani, Founder & CEO, Fitternity.

According to Red Seer Reports, India has about 100 million health-focused individuals as of 2019. Thus, the healthy eating category is predictable to have an annual growth rate of 20 percent and a total of $30 billion as revenue by 2022.

After rigorous research, Fitternity has innovated products that are unique and would meet the customer's fitness expectation. Additionally, the collaboration with Swiggy would provide a precise understanding of the customer's approach towards nutrition. With the growing fitness awareness, there is a drastic transformation in the customer's choice towards healthier meal options.

In addition to the association with Swiggy, Fitternity is further looking forward to partner with various other brands that hold a strong vision to motivate and encourage people to adopt a healthy lifestyle. This Fitternity's OnePass offer would be available on Swiggy app in Delhi, Mumbai, Gurgaon and Bangalore.

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