What Marketing Guru Philip Kotler Suggests For Indian Marketers and B-Schools
Bangalore: Since he first visited India during his honey moon in 1956, marketing guru Philip Kotler observed that the nation has changed drastically. From a country where business and enterprise meant only small and tiny roadside shops, India has transformed its picture as a major brain power now with strengths in IT and pharmaceuticals.
During his last visit in India, Kotler, while addressing Indian managers and management students at a day-long training programme on the future of marketing discussed many important marketing policies according to the Indian economy. Economic Times reports 5 marketing & B-school mantras which the marketing guru considers crucial for branding and marketing in the Indian subcontinent.
1. What the World Can Learn From Indian Marketers
According to the marketing guru, Indian marketers can provide very good services and products to the core consumers. Kotler also added that the world has seen India giving great inventions over the time, one of which includes idea of sachet packaging. Sachet packaging is a small disposable bag or pouch, made from plastic, tin foil, often used to contain single-use quantities of foods or consumer goods such as ketchup or shampoo. He further said that India has great ideas to make goods available at affordable price.