Twitter Launches Customisable Direct Message Card For Businesses

Wednesday, 24 May 2017, 11:10 Hrs
29
cmt right
29
Comment Right
55
cmt right
10
cmt right
Printer Print Email Email


NEW DELHI: Twitter on Wednesday launched a customisable Direct Message Card that businesses can use to promote and share bots and other customer experiences in Direct Messages.



With this new card, Twitter aims at helping businesses drive discovery of such experiences - both through Promoted Tweets and organic sharing.



"Twitter is the best place for customers to reach brands in real-time and with today's launch, businesses can expand and deepen their engagement with customers by leading them straight to customised Direct Message experiences," Arvinder Gujral, Senior Director, Business Development, Twitter Asia Pacific, said in a statement.



Using a Direct Message Card, businesses can capture people's attention with engaging image or video creatives and include up to four fully customisable call-to-action buttons.



Several brands around the world are launching Promoted Tweet campaigns using the Direct Message Card this week.



"Patrón Tequila, a leading spirits brands, is using the Direct Message Card to entice people to engage with their messaging bot - Bot-Tender - which creates personalized cocktail recommendations based on responses to questions around occasion, flavour and even emoji," the company added.



Read Also:
Ericsson Introduces Customised Network Solutions For Indian Market
Exide Industries Signs Settlement Pact With U.S. Firm


Source: IANS
SPOTLIGHT
GST rate cut to spur Bengaluru
The realty market in India's tech hub is set to grow as lower Goods and Services Tax (GST) rate..
Fossil Group sells smartwatch
Global watch and accessories maker Fossil Group has announced to sell its smartphone technolog..
SpiceJet plans aggressive
Budget passenger carrier SpiceJet plans to aggressively expand its international networks to fl..
Ola raises Rs 400 cr for electric
Leading ride-hailing cab aggregator Ola on Friday said it raised Rs 400 crore from its early in..