Transforming Marketing Trends & Tips to Excel

By Sangeetha P, Online Content Writer, siliconindia  |  Tuesday, 08 September 2020, 07:52:04 PM IST

Transforming Marketing Trends & Tips to Excel
Marketing is a fundamental step for every business to reach out to its customer. It is a process that aids organizations to attract potential customers towards their products and services. There are several variants of marketing and each variant would demand exclusive skills to handle it. Over the years, the marketing domain has undergone a major transformation. Internet invasion and social media influence has a major role in this transformation and has sidelined the traditional marketing strategy among businesses. 
In the early 1980s, organizations relied on traditional marketing. This mode of marketing was carried out through prints, broadcast, billboards, outdoor advertising, and door to door marketing to reach the targetted audiences. Then, the marketing strategy evolved to telephones and emails, where the telemarketers would spend their entire day calling the customers and endorsing the products or services. 
According to Dentsu Aegis Network (DAN) reports,  with 26,869 crore, television has continued to stay on top in revenue share though it dropped from 40 percent in 2018 to 39 percent in 2019. While, the print took second place at 29 percent with 20,110 crore and then digital at 20 percent.
Social Media as a GameChanger
Fast forward to the present day, where every aspect has gone digital leaving marketing no exception. In fact, the currently accessed digital and online marketing has proven to be more effective as compared to other marketing strategies. In India, digital marketing is growing at a rapid pace of 25-30 percent every year. Alongside, wider use of social media and online portal has raised digital marketing among businesses and wholly accepted by the customers as well. 
Michelle StinsonRoss, Managing Director, Marketing Operations, Apogee Results says, “To continue winning the internet marketing game, your content has to be more than just brilliant, it has to give the people consuming that content the ability to become a better version of themselves.” 
The growing digitalization also has an adverse effect on the marketing strategy, as the companies can no longer use simple tools to sell their products or services. It has entangled the process for brands to pass on their message to their customers. Making it a tough task for organizations to get recognized in the marketing arena. Thus, it is a high time organization that has to bring in certain changes to counter the emerging challenges in the marketing world. 
Key to Excel in Digital Marketing
Digital marketing is branched into various forms such as influencer marketing, content marketing, social media marketing, micro-influencer marketing, evangelism, cross-media marketing,  inbound marketing,  direct marketing, multi-level marketing, guerilla marketing, and more. Hence, the businesses should act smartly in choosing the specialization under digital marketing that is apt for the business to reach the targetted audience. For instance, cosmetics brands can ideally choose influencer marketing to attract their set of customers who are mostly found on social media like Instagram and youtube. 
Also, monitoring the latest market trends in keeping track is an ideal step to ensure success in marketing. Creativity is the key to excel in marketing, thus, apart from watching the market trends and implementing them. The marketers could focus on presenting the products or services uniquely which would grab the attention of the audience. 
Growing Digital Outlays 
The companies spending on digital ads have gradually increased over years. The DAN reports states that the company's expenditure in digital ads is expected to grow by 27 percent and reach 17,377 crore by the end of 2020. Further, the report states that digital advertising in India has raised 26 percent since last year to touch 13,683 crore. 
Marketing Tools Companies Could Use
Digital marketing tools serve as a platform the eases the task of the digital marketing channels. These tools are designed in such a way to simplify the digital marketing process as well as to boost its performance. Thus, the organization can opt-out to use  MailChimp, Ahrefs, Google Analytics, Infusionsoft, HubSpot, Hootsuite, Todo.vu, slack, Brand24, and many more tools available in the market to pace up their marketing tactics. 

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