The Famous Trivago Guy Abhinav Kumar Joins PaisaDukan.com
India’s leading NBFC-P2P (Peer-to-Peer) lending marketplace PaisaDukan.com has appointed the famous Trivago guy Abhinav Kumar as its Digital Marketing and Branding Advisor who will be also the part of company’s advisory board. Post graduated in International Management from University of Trento, Italy and upholding an extensive experience in digital marketing, Abhinav has made Trivago a major brand for hotel search in India. On appointment he said, “I am excited to be associated with this leading Peer-to-Peer (P2P) lending operator in India. I believe PaisaDukan.com has a lot of potency as a brand. I am now associated to take ahead strategy based digital marketing with my expertise in the domain”.
PaisaDukan entered NBFC-P2P lending sector in July 2018 and is the first firm to receive Certificate of Registration from the Reserve Bank of India. The firm is not only managed by seasoned founders having banking technology & financial sector background but also upholds a credible advisory board including veterans from finance industry like CA Uttam Prakash Agrawal (independent Director Yes Bank & former ICAI President) and V. Balakrishnan (former Infosys CFO & Director). The venture has already raised a total seed funding of $1 million and is in active discussion with Several HNI Home Offices and VC’s for raising pre-series A funding.
The company that currently serves salaried as well as self employed individuals is soon going to launch the first in class product offering work capital loan and bill Discount. Remarking on the development Rajiv M Ranjan, Founder & CMD, PaisaDukan asserted, “Currently, PaisaDukan.com is growing at a very fast pace, and it is immensely gratifying to have a team of experts to guide us at such a crucial stage. Abhinav will be an asset for us with his vast knowledge and experience in digital marketing. Our aim is to bring digital revolution in Peer-to-Peer (P2P) lending industry and now with Abhinav alongside we’ll definitely realize this goal. It is our pleasure to have such a credible person on the advisory board of PaisaDukan.com.”
“P2P lending has been emerged as an alternate banking option worldwide, in India the industry is at nascent stage. The industry needs to create awareness amongst unbanked citizens that will bring revolutionary change for country’s financial sector. Digital Marketing has played a key role in many awareness campaigns due to personalized and budget friendly approach. I believe awareness campaign will also bring many potential investors on board,” concluded Abhinav.