Simplotel Partners with Mint Hotels to Revamp E-commerce

Simplotel, one among the software-as-a-service (SaaS) Technology companies collaborates with Mint Hotels, a chain of over 25 hotels are resorting across India to boost a three-fold increase in direct website bookings. With this partnership, Simplotel’s Modern Hotel Website & Booking Engine Technology targets a 3x growth in direct room nights.

Commenting on this, Shantanu Chatterjee, Co-founder, Mint Hotels, states, “Driving website bookings is a key pillar of our growth strategy and we were on the lookout for a partner that understands hotels and has superior technology to help us realize that vision. After significant evaluation, choosing Simplotel was a no-brainer. What impressed us the most was the technology and hotel e-commerce expertise. We look forward to growing this partnership”.

Industry stats say that as many as 40 per cent of all hotel rooms nights in India are booked online and the online channel is fast becoming the go-to channel for guests to book hotel rooms. Mint Hotels with this partnership will be using Simplotel’s Solution to find great technology partners to achieve their goals.

Tarun Goyal, Founder & CEO, Simplotel, comments, “At Simplotel, we understand that hotels have a pressing need to drive direct website bookings. Driving numbers through the brand website and booking engine is a game of thousand paper cuts - we need to do hundreds of things correctly in technology, content and business strategy to get more people on the website and get them to buy directly with you. We are thrilled to be a part of the e-commerce journey of Mint Hotels”.

Founded in 2013, Simpotel powers over 2,000 hotels across 17 countries and with a vision to equip hotels worldwide with technology, it assists drive more business and improves guest satisfaction. Headquartered in the Silicon Valley, Simplotel’s mission is to simplify the lives of Hoteliers.

Operating on asset-light and the full-scale model of long term leases with a revenue share of hotels and resorts, Mint Hotels is a pan-India chain of boutique hotels and resorts which targets Business and Retail Travelers in the selected cities and leisure location across India. Besides, retail travellers through its omnichannel sales reach including offline hotel contracting sales team, online distribution via OTAs and direct booking via the website.

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