Rebranding on the Books, Junglee Games Partners Influx
Indian gaming industry is estimated for an annual growth rate of 14.3 percent with mobile gaming taking the lead at 71 percent. Considering the brisk growth in the gaming industry, one of India’s largest gaming companies, Junglee Games plans to rebrand with the help of Influx, a creative agency. Along with the rebranding, Junglee also plans to work with Influx to improve the individual gaming brands with the creative company’s expertise.
Ankush Gera, Founder & CEO, Junglee Games, says, “We founded Junglee Games back in 2012. At the time, it was a one-man show in San Francisco. As we found ourselves navigating the challenging, but exciting, market in India, we wanted to be seen and known as playful, fun and entertaining. Our brand, logos, and presence on the web have all largely been representative of that playful identity. Games of skill are a large part of our business and the catalyst to our success has been deep trust from our players in our platform and service. As we find ourselves on the forefront as one of the leading gaming businesses in India, we felt that our old brand was no longer conducive to the business we are today”.
In addition, Junglee also wishes to change the status quo of the company and therefore represent it with play and fun, skill and thrill. Also, Junglee was in a pursuit to establish the company in the market that indicates their current impact in the market and also staying true to the legacy, thus after four months into the process, Junglee Games unveiled its new identity. The new logo comes with a twist on a dice, which has a door, and the dice represents the fun and excitement and door indicates the right skill which is required to get into the fun, artistic and entertaining experience.
Commenting on the partnership, Harish Thilakan, Founder, Influx, says, “The game-developer space is a crowded one. In Junglee Games, we saw a really driven team that had scaled at an impressive rate and had a story that deserved to be told. It was important to represent Junglee as a ‘grown-up’ teenager, with the exuberance of youth but balanced with the clarity of thought and vision. We believe this identity speaks volumes of their infectious work-culture”.
Since its inception in 2010, Junglee Games has developed several entertaining games that require highly-skilled real–money gaming platforms such as Rummy and Fantasy Sports. The company is expected to reach 20 million users across all games this year, with clocking 80 to 100 percent growth year-on-year. Junglee Games’ most popular games include Junglee Rummy, Junglee Teen Patti, Eatme.io and Howzat Cricket and its current team of 200 people spans around seven countries across the globe.
An award winning, creative digital agency based in Chennai, Dubai and Dallas, Influx’s experience and passionate designers, developers push the boundaries of the organizations to improve the brand into its fullest potential. Influx has some of the reputed brands in India namely, Reliance Communications, Adibas Films, Symbiosis, Big FM, Kingfisher Airlines, Club Mahindra and Times of India. Headquartered at Chennai, Influx’s main focus lies in website design, online marketing and strategy, online commerce, social media marketing, search engine marketing and more.
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