Microsoft Signs Adobe For Azure Cloud Computing Services
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Microsoft Signs Adobe For Azure Cloud Computing Services

Tuesday, 27 September 2016, 11:55 Hrs
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ATLANTA: Tech giants Microsoft and Adobe today announced a major partnership to promote the use of each others cloud-computing tools among their mutual customers.



Satya Nadella, Microsofts chief executive, called the deal a "massive mileston," in an appearance here with Shantanu Narayen, his Adobe counterpart.



The deal follows a pact last year that linked some Adobe products to Microsofts customer relationship management tools.



Cloud-computing, a growing business in which companies increasingly turn to rented, web-based infrastructure to run their software instead of their own back room servers, has a been a showcase of Microsofts newfound willingness to partner with erstwhile competitors.



Under the new deal, the maker of Photoshop will use Microsofts network of on-demand data storage and processing power to run its web-based digital media and marketing software.



Microsoft said Adobe will now make Azure its "preferred cloud platform" for its three main services: the Adobe Marketing Cloud, Creative Cloud and Document Cloud.



Specifically, Adobe will use SQL Server and Azures machine learning services available in the Microsoft Cortana Intelligence Suite.



"Customers today expect a well-designed, personalized and consistent experience every time they engage with a brand," said Shantanu Narayen, president and CEO of Adobe at the keynote session.



"Adobe and Microsoft will bring together the cloud horsepower and end-to-end capabilities brands need to design and deliver great digital experiences."



The companies are also working to make sure customers can seamlessly work across each others software, they said in a joint statement today.



Financial terms of the deal were not disclosed.



During todays Ignite keynote, Narayen also noted that he sees this as the next phase in Adobes partnership with Microsoft.



"We have completely reformed how in the cloud we can reimagine the creative process as well as documents," he said.



Microsoft itself will now make the Adobe Marketing Cloud its preferred marketing service for Dynamics Enterprise 365 and the two companies will collaborate on data integrations that will  make it easier for their users to work across the two services.



"Customers today expect a well-designed, personalized and consistent experience every time they engage with a brand," said Shantanu Narayen, president and CEO of Adobe, in today?s announcement.



"Adobe and Microsoft will bring together the cloud horsepower and end-to-end capabilities brands need to design and deliver great digital experiences."



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Source: PTI
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