Microsoft & G7CR Technologies Partner Together to Bring-in $3 million in Benefits for Indian Startups & SMEs



Microsoft & G7CR Technologies Partner Together to Bring-in $3 million in Benefits for Indian Startups & SMEs

G7CR Technologies, one of the leading global information technologies and cloud services companies announced the launch of the SSB 360 program in partnership with Microsoft. With this, the small businesses and the start-ups will be given benefits of up to $3 million and strategic association. The SSB 360 program will also focus on enabling support across four key areas: Capital, Building Competency (Technical & Leadership), Revenue and Technology.

Dr. Christopher Richard, Founder & MD, G7CR Technologies, says, “Apart from enhancing the existing eco-system, SSB360 will channelize our expertise and services ostensibly for start-ups and small businesses. The program’s edge is that in its simplicity and helps create multi-faceted value in the ever-growing competitive market. G7CR focuses on demonstrating excellence in innovation and with SSB360 we would want to inculcate the same in businesses associating with us”.

Companies will have access to funding channels, strategic partnerships and will also be offered access to leading tech and industry experts. Along with this, the initiative will also help the existing channels to increase the go-to-market strategy. Microsoft is a founding technology partner, launches a joint initiative with G7CR Technologies to help start-ups grow. The unique opportunity will help them to enhance Microsoft products, their platforms and the market reach to scale businesses.

Rajiv Sodhi, Executive Director, SMB, Startup and Partner Ecosystem, Microsoft India, comments, “Microsoft is committed to nurturing India’s emerging startup potential. With our tech expertise, focus on trust and global go-to-market partnerships, we empower startups to scale sustainably. A lot of startups are already seeing deep benefits through our differentiated offerings. We’re pleased to be associated with G7CR Technologies in extending support to Indian startups through this comprehensive program that includes access to capital, technology and GTM resources”.

Currently, G7CR Technologies touches over 800 businesses across India and it offers innovative technology and services, which also includes free support, monitoring and governance services for Cloud deployment, hardware buyback program and more. It has also been recognized globally for its technical capabilities.