Micromax Announces Data Partnership With Affle

Wednesday, 07 June 2017, 10:58 Hrs
cmt right
Comment Right
cmt right
cmt right
Printer Print Email Email

NEW DELHI: Micromax Informatics on Tuesday announced data partnership with mobile audience intelligence and analytics platforms firm Affle to deliver better audience intelligence and blended native advertising solutions to its over 60 million users in India.

Affle would leverage its Data Management Platform (mTraction) and ad optimisation platform (MAAS) to deliver data-driven content and ad experiences to Micromax users, the company said in a statement.

"We are excited to announce this partnership with Affle as it helps us maximise returns from a new and growing revenue stream while enhancing the experience for our users," said Shubhodip Pal, CMCO, Micromax.

The partnership will help Micromax to deliver a much greater user experience backed by robust analytics and insights.

"We strongly believe that the next phase of digital advertising growth would be driven by making content and advertising more engaging backed by robust audience analytics," added Anuj Kumar, Co-founder and MD, Affle.

Read Also:
WINIT Launches Merchandising Solution In India
Siemens, TCS Tie-Up For Industrial IoT Services

Source: IANS
GST rate cut to spur Bengaluru
The realty market in India's tech hub is set to grow as lower Goods and Services Tax (GST) rate..
Fossil Group sells smartwatch
Global watch and accessories maker Fossil Group has announced to sell its smartphone technolog..
SpiceJet plans aggressive
Budget passenger carrier SpiceJet plans to aggressively expand its international networks to fl..
Ola raises Rs 400 cr for electric
Leading ride-hailing cab aggregator Ola on Friday said it raised Rs 400 crore from its early in..