Match Group Makes Significant Changes In the Management to Boost International Growth
Reports say that over 400 million singles outside of North America and Europe and two-thirds of which have not tried a dating product. Tapping into this opportunity, Match Group has announced the reorganization of its leadership team to double down on the significant market opportunity for dating products in Asia. Match Group, owner of Tinder, Match and other dating apps has appointed three General Managers namely Junya Ishibashi, Taru Kapoor, Lyla Seo in Asia with an objective to raise Match’s portfolio of products.
Junya will become the General Manager of Match Group for Japan and Taiwan which is based in Tokyo. Also, Match Group India’s General Manager will be Taru Kapoor and Lyla Seo, who was the Regional Director of East Asia for Tinder, has been named General Manager of Match Group for South Korea and Southeast Asia, which is based out in Seoul. The three General Managers will be reporting to Alexandre Lubot who is the CEO of Match Group EMEA & APAC. Alexandre will be accompanied by Elisabeth Peyraube, who is the new role of COO & CFO of Match Group EMEA & APAC. In addition with the appointments, Meetic, Match Group’s Pan-European dating brand will be managed by Matthieu Jacquier.
Mandy Ginsberg, CEO, Match Group, comments, “Taru was originally hired to grow Tinder in India, but a little more than a year ago we increased her responsibilities to oversee the growth of other Match Group products in the country. During that time Tinder has become a big brand in India, but Taru also has meaningfully grown OkCupid's user base in India over the last six months due to her keen understanding of the market and culture. Her success is a template for how we can approach these emerging Asian markets, particularly when we have stellar talent on the ground that understands the cultural, regulatory and market dynamics at play. With our new GM structure and increased focus from tenured executives like Alex who is overseeing the region, we feel we are in a strong position to help millions more people find relationships in an area of the world where the next generation is meeting people and dating very differently than their parents' generation”.
Fifty percent of Match Group’s revenue comes from outside U.S. and Canada and Ginsberg commented that she would like to receive quarter of Match Group’s revenue to be derived from Asia in the next five years. It was Seo who helped increase downloads in Korea 2.5x from 2016 to 2018 by executing Tinder’s first-ever television advertising market. Similarly, Ishibashi has doubled the revenue in Japan since its acquisition in 2015.
Founded in 1995, Match Group is one of the world’s leading providers of dating products that are now available in more than 200 countries across five continents. Principal brands include Match, Tinder, Meetic, OkCupid and OurTime and the revenues are generated with a combination of subscription, transaction and advertising models, distributed through desktop and mobile devices.