Legrand India to Install its First Voice Controlled Experiential Centre in Bangalore
The global leader of electrical and digital building infrastructure, Legrand India has inaugurated its first voice-enabled state-of-the-art experience centre Innoval in the tech city Bangalore today. Innoval will host Legrand Group India's company products - Legrand, Numeric & Valrack. Currently, Innovals are present globally at France, Greece, Chile, Brazil, Colombia, Dubai, and made its first-time entry in the Asia Pacific region with its launch in Mumbai, India followed by its successful launch in Ahmedabad, Lucknow. The company is now all set to amaze the Bangalore market with its voice-enabled experiential centre. This is the first such showroom in India to be fully automated and voice controlled.
Innoval is Legrand's global brand of product showcases. The name Innoval reflects Legrand's brand value of developing ranges of innovative products (Valley of Innovation). The narrative at Innoval is based on the concept of 'Source to End Usage', where the products are arranged in relation to each other and according to where they fall on the energy and data distribution grid. The loT enabled product offerings across multiple categories include - IOT switches, Wireless Speakers, Assisted Living, Customised Hospitality Solutions, IOT based Energy Monitoring, Data Centre Monitoring System, Intelligent PDUs etc. The products are compatible with popular third-party voice-controlled devices available in market like Google Home and Alexa along with their own mobile applications and touch panels. Keeping in mind the vastly different profiles of visitors, the products are arranged as per the business verticals, namely - Home Automation, User Interface, Energy Distribution, Structured Cabling, UPS and Cable Management.
“With the launch of the first voice-enabled experiential centre - Innoval, Legrand wants to provide an experience that is unique to the brand. Legrand aggressively sees voice technology taking centre space in our lives and in all the devices that we use. Customers are evolving and becoming more involved towards the product they are buying. This is a great way to establish dialogues with these new-age modern customers and to showcase new offers. Innoval allows Legrand to be more than just a supplier, rather act as a genuine partner, creating close ties with the electrical and digital trade as a whole”, says Jean Charles Thuard, CEO & Managing Director, Legrand India.
Legrand has a vast offering of electrical and digital infrastructure products across several business verticals, many of which are highly technical to understand. The idea behind Innoval was to break this down for the customer, by curating the products within a framework of an experiential and interactive narrative that is simpler to comprehend. It was the first time in India that any B2B brand is taking step towards B2B experience zone for their customer. The same could have been possible due to the innovative and creative thought process of worlds and countries leading electrical giant – Legrand”, says Sameer Saxena, Director - Marketing, Legrand India.