India's 7 Most Powerful Brands 2014

BANGALORE: There are several brands in India but very few are actually considered to be the most powerful and valuable. A survey was conducted recently by the world’s leading brand consultant, Interbrand, which is highly respected for its ‘Annual Best Global Brands Report’, to find out some of the top brands in India.

This survey takes into account several parameters which include financial performance, the role of the brand in business success, and its strength in the marketplace, reports Rediff.

Let’s have a look at some of the most powerful and valuable brands in India:

1. TATA

India's largest software company, Tata Consultancy Services is in the top position this year. Its brand valuation is $21,102 million with AA+ rating. The Tata Group saw its brand value increase by 16 per cent ($3 billion) to $21.1 billion, driven by its international acquisitions as well as its most-valuable company, Tata Consultancy Services.

"Despite the fact that some divisions within the group have been underperforming, the brand should benefit from its plans to invest $35 billion over the next three years and should go some way towards meeting the goal of the Tata chairman Cyrus Mistry’s aim to be amongst the top 25 most admired brands globally," Brand Finance said reports Economic Times.