How Color of the Logos Define Big Brands

BANGALORE: The primary purpose of using a logo is to get instant public recognition. In fact, a logo does much more than giving a company an instant recognition. A logo, which typically consists of graphics and the name of the company, is supported by various colors. Studies show that a human being registers color before he takes note of the written words or graphics. And these colors do wonders for the brands, if chosen thoughtfully. There are certain colors, which rouse the customer and impel him towards making an impulsive purchase; there are certain other colors that give the brand a cult personality. Let’s see what the following colors stand for and how various brands use these colors to their advantage, with inputs from yahoo Finance.

Red: This color stands for energy, passion, love, excitement, intensity and aggression. And, the well-known brands using this intense color in their logos are Red Bull and You Tube.Red Bull, a youthful company engaged in energy drinks and adventure sports, has red as its primary color in the logo. The color red lends to the brand personality of being energetic and adventurous. The You Tube logo has two backgrounds colors-white and a slightly bigger red. The adjacently placed white and red contrast each other. The color scheme complements the brand slogan, “Broadcast Yourself”. Red is known to invoke in the viewer emotions such as love, trust and intensity.

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