Grant's Whisky Looks For India Brand Ambassador Via Campaign

Thursday, 30 April 2015, 10:26 Hrs
27
cmt right
29
Comment Right
63
cmt right
10
cmt right
Printer Print Email Email


NEW DELHI: Grant's, a blended Scotch whisky brand from the spirits company William Grant & Sons has unveiled its #Standtogether campaign to launch the brand in India - and find its brand ambassador.



The company has begun the hunt for Grant's India Brand Ambassador through 'the awesome job' that you can't apply for. Grant's awesome job comes with a twist -- it's a journey where your friends will have to stand together with you through various stages and shortlists, for you to be the chosen one, a statement said.



'Stand together' is Grant's ideology that underlines the fact that no achievement is big enough unless shared, and that each person owes his or her success to someone. Through this campaign, the brand aims to reach out to the 'young adults' who want to acknowledge and celebrate the spirit of collectivism and togetherness.



"The Grant's way says that when the right people stand together, great things happen. As we embark on the search for the India Brand Ambassador, we mirror the current sentiment of celebrating partnerships, entrepreneurial spirit and treading unchartered paths. It's actually the Grant's way to activate friendships towards shared success," Shweta Jain, Indian marketing head of William Grant & Sons, said in a statement.

Also Read: NTPC Flags Off Mobile Science Labs For Rural India
Poor Connectivity Hinders Business With Northeast India: Vietnam Envoy


Source: IANS
SPOTLIGHT
SpiceJet plans aggressive
Budget passenger carrier SpiceJet plans to aggressively expand its international networks to fl..
Fossil Group sells smartwatch
Global watch and accessories maker Fossil Group has announced to sell its smartphone technolog..
Ola raises Rs 400 cr for electric
Leading ride-hailing cab aggregator Ola on Friday said it raised Rs 400 crore from its early in..
GST rate cut to spur Bengaluru
The realty market in India's tech hub is set to grow as lower Goods and Services Tax (GST) rate..