Google Ready to Take On Microsoft and IBM

Google Ready to Take On Microsoft and IBM

By SiliconIndia   |   Friday, 07 October 2016, 05:19 Hrs
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BENGALURU: India is going to witness one of the fiercest battles, as Google gets ready to take on Microsoft and IBM in its march towards enterprise business. Google-Apps-For-Work, rebranded as G-Suite a week ago, has been has been doing well in India. 

Top officials from G-Suite have been coming to India regularly to meet potential corporate clients and judge the mood of the market. They are offering free administration till the current contract closes. Google entered the fray in 2013 and is all set to take the fight to the opposition camp.

"We do see that overall in India, Google is doing pretty well, actually better than in other areas. If you look at the worldwide market, it is competitive though Microsoft is doing better. It is a serious competitor in most markets but definitely in India,” Jeffrey Mann, Research Vice President at Gartner, told ET. 

According to Mann, Google had become more focused on the enterprise business since they brought in former VMware founder Diane Greene at the helm of affairs to run its cloud business. But even with the arrival of data centers in the country in 2017 and an enterprise sales team, Google will have to tread a rough path in order to convince the corporate. 

The corporate DNA is something that players like Microsoft and IBM are highlighting in their effort to woo clients.  “We have financial-backed service level agreements. If you are not able to send an email, we know that is a problem for your business. We give customers that comfort along with innovation and flexibility. Office 365 had been growing in the 'healthy double digit range' for the past few years and had even been attracting customers who used other platforms,” Alok Lall, Director of Microsoft India ‘Office Division, told ET. 

Experts are of the opinion that this aggressive brawl is all set to continue, as they anticipate that Apple will also enter the brawl. 

Read Also:
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