BENGALURU: The last quarter witnessed a 197pct jump in wearable market with a total number reaching 21.7 million. The entry of Apple watch and gains from Chinese marketers contributed to this big leap, market tracker reveals.
The highest sell is executed by Fitness Tacker, Fitbit with 22.2pct market share and 4.7million sale. Though tech giant, Apple has not revealed the exact sale count, yet IDC predicts the number to be 3.9 million units for smart watch. This alone marks an increase of 18.6pct sales.
The third place is taken by Chinese electronics company Xiaomi with 17.4pct market share and unit sales hitting more than 800pct., as confirmed by IDC. With 4.1pct share, the fourth position is occupied by Garmin, the Swiss maker of GPS equipment and consumer technology followed by BBK, a Chinese electronics firm at fifth position with 3.1 pct.
Analyst Ramon Llamas said, “The early stages of the wearables market have led to tight competition among the leading vendors, and Chinese vendors have seized upon market momentum to grab market share.”
He further added, “China has quickly emerged as the fastest-growing wearables market, attracting companies eager to compete on price and feature sets. In addition, multiple vendors have experimented with a broad range of products and applications.”
IDC considers the success of Fitbit due to its two products – Fitbit charge and Fitbit surge fitness trackers that has well penetrated the corporate wellness market. The research firm considers Xiaomi’s inexpensive MI brand as the success pillar raising sells up to 97pct.
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