Festive Season: E-Commerce Giants Flipkart, Amazon, Snapdeal Gears Up

According to the senior vice-president of marketing at Snapdeal, Sandeep Komaravelly, "The month leading up to Diwali is going to be the biggest month in terms of sales and we want a bulk of it to happen on Snapdeal. We wanted to break the clutter that surrounds festive ads," He declined to comment more on the actual amount spent on the marketing. 

The television Ads are the most expensive with rates almost 15 percent higher. According to Saurabh Srivastava, director at advisory firm PricewaterhouseCoopers India, “The intent is to get as many consumers to shop online as possible, but closer to Diwali, you will see some of these sites taking over the entire ad space of top online publishers for at least two to three days."

The famous e-commerce website Flipkart is focusing on its single-biggest sale day. The Big Billion Day, will be launched on October 6 at 6.10am. "Sachin Bansal and Binny Bansal decided on the day as 6-10 was the house number of the apartment where they launched Flipkart seven years ago," said a person with the knowledge of the matter.

Mukesh Bansal, head of fashion and board member at Flipkart said."It will be a concentrated one-week campaign, where more details will be revealed as the big day approaches.” The festive ads will go on after October 6th. "The whole of October is very important."

Though he denied to speak on the marketing budget and the ad costs, according to a sources close to the matter, the company has blocked over 1,000 ad spots a day on television for October.

READ MORE: Key Factors That Can Make Global Firms More Competitive and RBI Unlikely To Cut Rates Recently As Inflation High: Report