FMCG in A Slump; But Revival on the Cards

Bangalore: No matter what comes and what goes, FMCG firms make good money even in the downturn. The necessity of using FMCG products have been deeply rooted in our daily lives. However the scene doesn’t remain the same as India’s Fast Moving Consumer Goods’ (FMCG) companies like Procter & Gamble (P&G), Hindustan Unilever (HUL), ITC, Nestle India, Marico and Godrej Consumer Products say they are trapped in a difficult situation in the midst of increasing price of the raw materials. As there was a fall of rupee rate by 20 percent against the dollar, the FMCG firms are highly affected by this and in the coming days the effect is going to be worst, reports Sunitha Natti of Indian Express.

“The overall FMCG sector is seeing a slowdown, going from double-digit growth a few quarters ago to a 2 percent volume growth now,” says Harsh Mariwala, chairman, Marico, which owns the Parachute and Saffola brands.

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