Did the Big Brands In Business Exploit Social Media During IPL?

By SiliconIndia   |   Thursday, 30 May 2013, 12:05 Hrs
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Bangalore: There was a time when online presence only meant to have a website for your company. But today internet and social media has become one of the most powerful means for both advertising and minting money. It has become the most convenient way to reach out the target customers in a very cost effective manner.

Around 80 Percent of the top fortune companies are using social media platforms like Twitter, Facebook, Youtube and Blogs to connect with their customers. The 2012 Social Media Marketing Industry Report by Michael Stelzner, Founder, Social Media Examiner stated that a sharp 76 percent of marketers strategize on escalating their use of YouTube and video marketing.

However, this IPL season few of the big hot shot brands like Pepsi, Vodafone and Muthoot have also played well along with the players to spin big bucks using the social media platform, reports Ravi Teja Sharma, Ratna Bhushan and Vijaya Rathore of Economic Times.

PepsiCo’s Tweet20

The soft drink giant Pepsi had bagged the title sponsorship of the cash-rich T20 tournament for 396.8 crore in 2012 and since then the sixth season of the tournament was titled as ‘Pepsi IPL’. This season, Pepsi collaborated with Twitter to let the audience play cricket on the social media platform.

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