Celebrities Replaced By Products For Endorsements
With the request to endorse the brand ‘Provogue’, he took the deal as he feels it is something that suits his personality. Provogue is certain about gaining from this deal as they will not have to pay the huge fees toHrithik Roshan anymore, which will save a good amount of money.
Clear Shampoo: The glamorous Anushka Sharma is being replaced by young sensation, Ileana D’cruz, the new sensation in B-town. The actress will be seen alongside Virat Kohli, the cricket star, who is presently dating Anushka Sharma.
It is reported that Anushka choose to shoot the film Dil Dhadakne Do over a commercial act with Virat, and also could be the cause for the replacement. The company will be saving a lot of money with Anushka out of the screens as Ileana is just rising among the ranks of stars in B-town.
Hero Pleasure: The once all famously endorsed ad by star actress, Priyanka Chopra is now running with the new face of Alia Bhatt, who is now in the talk of B-town. With the success of ‘student of the year’, Alia has gone from there to many other successful films that is putting her as first choice among directors as the heroine for their movies.
Alia Bhatt though is not as costly as Priyanka Chopra, who used to charge more about 4 to 5 crores for an advertisement. So the company has made a good choice with the replacement that will give them huge boosts in sales with less money at the side for their sales marketer, Alia Bhatt.
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