9 Economical Ways To Promote Your Business

Use paid search—Google AdWords:

This can be a very effective way for new businesses to test online marketing by driving to their website from Google. “I recommend starting with a small budget, like $5 or $10 a day, and testing a variety of ad groups and creatives of at least three variations," suggests Mike Sprouse, president & CEO, The Sprouse Group, which provides marketing and SEO services.

Daniel Honigman, a marketer with G2 Crowd, which reviews business software adds says, "A great way to test keywords is to do small PPC ad buys, and see which keyword sets get clicked more."

Follow and Engage Industry Influencers on Twitter:

"Build a Twitter following by favoriting and retweeting key people in your industry," suggest Amir Tarighat, founder and CEO, Superdense, a Web design and development firm. "Use Twitter's advanced-search to find people who are located within a specific area related to your market and engages with them. You can also create Twitter lists of people in the markets you are trying to reach. Many times they'll engage with you or follow you back."

Active interaction with them online can help you in varied ways. You will learn many tips which will help you with your firm. Your contacts are your assets.

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