9 Biggest Acquistions Made By Google Till Date

By siliconindia | Wednesday, 21 January 2015, 07:48 Hrs

6. AdMob

AdMob is a mobile advertising marketplace that connects advertisers with mobile publishers. They allow advertisers to create and target ads with plenty of detail. If you are looking to be a mobile advertiser then it is the best place. The platform works across all mobile operating systems and is used by the vast majority of developers.

With AdMob, ads can be targeted to locations, carriers, phone platforms and phone manufacturers. It was acquired by Google in 2009 for $750 million. Since the acquisition, Google has refocused AdMob’s offerings, pointing advertisers to AdSense for mobile web advertising and to AdMob for the mobile app space.

7. ITA Software

ITA software is a travel reservation software company. On July 1, 2010 Google acquired the ITA software for $700 million. The objective behind this acquisition was to help the users to find information about the various flights online.

This service allowed the users to make comparision regarding airfares, timings and relative information. The initiative was to increase the potential of customers and online travel agencies.

And at the end of the day, Google could also make a little amount of revenue out of the process.