6 Useful Tips how to Optimize the Registration Procedure in an Online Store

Before we start to consider the common registration mistakes, let’s overview what’s so significant in this process. The main reason to optimize and improve this procedure is that it allows receiving online store users information, even if they only prefer searching for products and purchase nothing. This data can be used to provide future visits personal approach, build a CRM strategy or organize marketing campaigns. And because guest checkouts are very popular now, there are no other ways to catch this useful data. So, there are some tips concerning different registration aspects.

Registration benefits

It is really important to follow these steps to increase the registered users’ number. You need to create some benefits and inform about them in a proper way. For example, from time to time you have discounts in your online store and registered users are informed in the first place. Either you can offer an attractive price or a present for the registration. All benefits should be valuable for users, otherwise they don’t work. Another important question is how to inform users correctly. It can be a banner, a highlighted text on a webpage, or a pop-up window, but you have to be sure that users will definitely notice this information.

Put the registration button in a noticeable place

The most usual place for the registration button is the top-right corner. Users expect to find it there. It shouldn’t be hidden and it should be clear that it is a registration procedure and not something else. Actually, it can look like a short link and contain different words. For example, “sign in” or “sign up” are typical words that used, “join for free” or “follow us” can also serve as the link to the registration page.

Allow visitors to log in with social connectors

Most of people use social networks even if they are not active users. They have accounts on Facebook, Twitter or Instagram and if you allow using them, visitors will register quicker. They don’t need to create and remember one more login name and password. You’ll save their time and make this process more comfortable. By the way it is not so difficult to implement this functionality. For many e-platforms there are special easy-to-install plugins.

The points that are mentioned above are mostly about stimulating users’ registrations. Further, we’ll learn how not to lose visitors from the registration process.

Make the registration form short

It is important to know what information you’d like to receive during the registration and what you need to ask on the checkout process. The registered visitors can be the potential online store customers. It is good to ask them about their hobbies, interests, family and this information can be used to convert them into clients. If the user is going to make purchase, it is another issue. User follows the checkout procedure and should give you the delivery address, fill in many data for making a payment and so on.

If the user is not registered and he/she added products to the cart, don’t burden him/her with many fields from the usual registration. Allow finishing the purchase and extra information can be asked later. Some e-platforms prefer to organize the checkout process as the one step checkout page. It is more comfortable for visitors and reducing the number of abandoned online store carts.

Read more tips how to optimize the checkout process.

Don’t ask to fill in the same data

Typing the same email, username or ID several times is very annoying. So, it is important to avoid all the repeated fields. There are no fields that need to be filled in twice except the password. Also, do not ask for information that can be determined from the filled in fields. For example, the location can be identified by postal code. If the online store works only in the certain country, it is clear that field “country” is not needed at all.

Show clearly where the incorrectly filled fields are

Firstly, give visitors clear indicator what fields are mandatory to fill in. Secondly, if the visitor missed some word or typed something incorrectly, show clearly which field is incorrect and what is exactly wrong. Do not force users to guess that they used invalid characters in the password or entered a phone number without “+”.

Really, it is not so easy to get registered users. It is a typical issue. You give something valuable to the user and the user will provide you some information. Your interests should be mutually beneficial. So for better understanding of your customers, try walking in their shoes — analyze and ask: “Is this valuable for me? Do I want to register in this online store?”

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