54 Pct of Urban Indians Shop Online Because Of Discounts and Attractive Offers

By siliconindia | Thursday, 08 September 2016, 05:09 Hrs

BENGALURU: These days, Discounts and Cashback on online shopping platforms work as the jackpot for many. Creating the inner dialectic and, caring less about freebies, a recent study has supported a fact that 54Pct of urban Indians shop online only when they find attractive discounts on the commodities, says ET. The study slams the door on the face of Indian E-commerce firms while they plan to take away discounts and offers from their portals. However, E-commerce wishes to preserve their turbulent fall in cash reservoir.

The poll was conducted on almost 1.5 lakh Urban Indians living in top metros like Delhi, Mumbai, Chennai, Kolkata, Bengaluru, Pune, Hyderabad, Chandigarh, Ahmedabad, and Lucknow, as per ET. Among those, 80Pct of the survey takers were less than 35 years of age. The study definitely gives us all a glimpse of the changing climate in e-commerce industries, and also of the people who prefer e-shopping and other digital activities than stepping out for physical shop visits.

The striking revelation seems a troubling trend for existing as well for surviving digital start-ups. The E-commerce market for India is heralded as the fastest growing market in the world. Now, it may require some serious deliberative sessions on various ways to distract and detract consumers from discount-centric retail experience.

This poll result disparages a recent Google report saying that discounts no longer fascinate Indian online consumers. The report had indicated that value-added services (VAS) and the convenience factor drive Indians to shop online, not the discounts.

After GOI reformed its rules and introduced new FDI patterns for E-commerce marketplace, the leading E-commerce portals would have to restrict their offerings to a limit.

In the survey, an interesting question unveiled when the most widely used social network between Instagram, Twitter, Snapchat, and Instagram aced with 54Pct vote, compared to 39Pct engagement on Twitter and 7Pct for Snapchat.

In another question for video watching platform, YouTube topped among the choices with 80Pct share. Whereas, only 11Pct voted for Facebook and 9Pct voted showed their interest for WhatsApp.

When enquired about online dating experience, only 7Pct people admitted that they met someone for real using an online dating app/service, while 26Pct had never used any such service or App.