4 Prominent Challenges that eCommerce Businesses Encounter

Faster internet and hassle-free shopping experience have made eCommerce people's favorite shopping destiny in a short period. Statista reports that eCommerce customers are expected to reach 329.1 million by 2020 that would mark 70.7 percent of internet users in India. In spite of offering various benefits such as discounts, convenient delivery, stress-free returns and more eCommerce could only grab only 28 percent of active e-commerce consumers in India; this clearly indicates that eCommerce industry needs some serious actions to elevate its business. In India, the eCommerce business faces a lot of challenges that hinder its smooth operation and success. Here are a few challenges that impede eCommerce business growth.

Attracting Customers

Lately, online buyers' product search has improved considerably. Unlike before, the buyers search and compare products in various sites apart from Google. They consider social media recommendations, and smartphones enable the customers to review the product and this could promote a product or vice-versa. Thus, the easy availability of contents could greatly distract the customers and increase the competition. To overcome these issues the retailers should work on their marketing strategies to draw more customers without hindering their budget. 

Increasing Website Traffic

Growing digital marketing has paved the way for numerous channels to gain traffic to the online store. With advancing technology, retailers cannot just depend on just one channel to attract traffic. Thus, the online stores could leverage social media, SEO, mobile marketing, retargeting, shopping engines and more to grab customer's attention.    

Transforming Viewer into Customers

As mentioned in the previous point drawing good traffic and nourishing leads to the website is crucial to complete a deal. But, converting these leads into a paying customer is mandatory to earn back the money spent on marketing campaigns. Hence, the retailers must regularly optimize their efforts in changing the leads and viewer into their customers.

Handling Delivery and Returns

One of the major challenges faced by eCommerce companies is managing their delivery and returns seamlessly. This problem is quite severe for beginners in the industry. Particularly, when an order is placed and payment is done, certain factors such as shipping charges, timely delivery, and return policies turn out to be serious issues to the business. Alongside, many customers are not very satisfied with the product delivered. Thus, to ensure growth in this competitive business world, companies take all the effort to provide the best service to the customers. 

Every business, either startup or a well-established one are bound to face several challenges in the business environment. But, handing these challenges efficiently would highlight one's level of confidence and proficiency to run a business successfully.