10 Companies with Terrible Reputations

Netflix

Netflix had one of the utmost customer satisfaction ratings of any big consumer-facing company a year ago. Its stock deals at an all-time high of $305 and has dropped to $90 in less than six months. One of the primary causes was the raising of customer rates by 60 percent last August. According to the company’s third-quarter earnings report, the move reasoned the loss of 810,000 subscribers and set off a firestorm of customer complaints. CEO Reed Hastings said at the time that the cancellations would persist until “the price effect washes through.” The final damage done to the company is inestimable. It had ranked number two on the list of ForeSee’s online retail quality list a year ago, just behind Amazon. It knocked down to 18th place in this year’s survey. Netflix shares were among the greatest losers on Nasdaq last year. The stock shed 62 percent of its value, almost all in the final four months of the year.